More than 300 people in the UK are alive today or have avoided the prospect of a lifetime of special care because just 15 roads have had simple improvements put in place, according to this year's tracking survey by the Road Safety Foundation. On these 15 roads alone, fatal and serious crashes dropped 62% from 494 to 190.

Simple Measures Save Lives shows that elementary safety measures are paying back the costs of investment in an average of 10 weeks. The savings are worth over £50 million annually to emergency services, the NHS, local authority care, businesses and families.

Six thousand lives could be saved on Britain's roads over the next ten years if just a fraction of the money currently spent on road maintenance was provided for infrastructure improvements.

Britain loses up to £30 billion (2.3% GDP) annually in the cost of road crashes, most of which falls on busy, targetable motorways and main roads according to Saving Lives, Saving Money: the costs and benefits of achieving safe roads, a report for the RAC Foundation by the Road Safety Foundation.